Matomo

About Matomo

Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers. It tracks online visits to one or more websites and displays reports on these visits for analysis. Piwik was released in late 2007 as a replacement for phpMyVisites, with full API support, a cleaner UI, modern graphs, better architecture and better performance. In August 2009, Piwik was named among the best of open source enterprise in InfoWorld's 2009 Bossie Awards. In September 2013, Matthieu Aubry and Maciej Zawadziński, the CEO of Clearcode, founded Piwik PRO. It provided support and features for the open source Piwik. Clearcode bought out Matthieu Aubry in June 2016 to become the sole owner of Piwik PRO. In January 2018, Piwik was officially renamed as Matomo. In late 2019, Matomo released a WordPress Plugin called Matomo Analytics, which allowed WordPress users to host the open source analytics platform directly in their WordPress Installation.

About this recipe

Matomo, formerly known as Piwik, is a leading open-source web analytics platform that empowers organizations to understand their users' behavior and optimize their website's performance. With its robust features and customizable dashboard, Matomo provides detailed insights into website traffic, visitor demographics, and user interactions. From tracking page views and click events to monitoring goal conversions and campaign performance, Matomo offers a comprehensive suite of tools for data-driven decision-making and digital marketing optimization.